Don’t simply swipe past those influencers enjoying the sunshine in distant locales on your Instagram feed. Create a travel plan and reserve a trip to the very same destination.
That’s the premise from Seattle-based travel giant Expedia, which announced the beta release Friday of
Expedia Trip Matching
a fresh addition that leverages artificial intelligence to attract travelers via Instagram Reels.
It functions correctly when potential travelers directly share any publicly accessible travel-related Reel with the official account.
@Expedia
When you send the video through your account on Instagram, it triggers an AI-generated reply from Expedia featuring tailored travel suggestions, detailed itineraries, and trip planning materials based on the content of the video.
Visitors have the ability to browse and reserve options right from the personalized itinerary, transforming their social media travel fantasies into actual bookings. Expedia claims they are the pioneering online travel company to incorporate live, AI-driven trip planning directly within Instagram.
It goes without saying that individuals are sourcing their news, motivation, and travel concepts from influencers and content producers, as evidenced by recent trends.
study
According to Jochen Koedijk, the chief marketing officer at Expedia Group, ‘Our data shows that 80% of millennials depend on social media for making travel choices,’ he stated. ‘It’s essential for us to be present where consumers seek inspiration, and that place is increasingly becoming social media.’
Travelers in the U.S. will have access to Trip Matching in the coming weeks.
Shares of Expedia dropped over 8% following the news from the leading online travel corporation.
reported earnings
On Thursday, they mentioned observing lower-than-projected demand in the U.S., which included a significant drop in reservations coming from Canada.
