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Pinterest has introduced a series of new AI-driven visual search features.
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AI tools allow users to discover fashion based on vibes, moods, or aesthetics.
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The outcomes are intended to assist in generating customized shopping suggestions.
Pinterest has always been about visuals over text. Now, with the help of AI, you can figure out how to describe those visual inspirations and even get a chance to buy your favorite items, starting with women’s fashion.
An increasing number of pins on Pinterest will feature certain elements of outfits or aesthetics highlighted with a sparkling animated effect. By clicking on items such as the plaid skirt or the blue blazer, Pinterest will provide descriptions for these pieces and assist you in finding similar ones, eliminating the need for your own fashion lexicon.
Pinterest is leveraging generative AI along with Visual Language Models (VLMs) for their latest functionalities. These models basically convert images into searchable keywords, deciphering your preferences based on visual cues and aiding you in finding similar items to purchase. This feature acts as a sophisticated version of a reverse image search tool capable of engaging in detailed conversations regarding your specific tastes, such as your fondness for vibrant colors and stereo-punk plaids.
You’re not expected to describe your dream outfit with perfect vocabulary. You’re not expected to know what kind of tailoring makes a jacket “structured casual.” You just have to know that you liked that one look for its vibe. Pinterest takes it from there.
“Our visual search technology marks a change in user interaction and inspiration discovery,” stated Dana Cho, Pinterest’s vice president of design. “It goes beyond just providing search outcomes; instead, we create a customized exploration experience that encourages people to uncover their distinct personal style and also facilitates purchasing it.”
Pin AI
In addition to these new AI capabilities, there’s also an updated refinement bar that allows you to adjust outcomes instantly. Say you find something appealing but desire alterations such as changing its hue or style; with this tool, you can refine your selection based on those criteria or others, including material type.
And if you spot something you want to use to start a visual search from within the app, you just need to long-press on it. Pinterest says it plans to expand the AI tools beyond women’s fashion eventually, but it makes sense that it would start there when it’s such a major facet of the platform.
Pinterest’s latest features do not indicate complete faith in AI technology. The platform has started incorporating new tags for pictures altered or created with AI assistance and provided users the choice to reduce their visibility through specific topic filters. This subtle yet intelligent move acknowledges that although inspiration is valuable, practicality remains crucial when purchasing real garments.
Still, it’s an interesting approach to online shopping, and one that fits the way people shop in person by looking at clothes, not just describing them. The AI is like a personal shopper who understands most people rely on visual impressions and gut feelings to decide what to buy, rather than knowing stitch patterns and trend terms.
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